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   info@bevsource.com

+1.866.956.4608       info@bevsource.com

Women's Wellness

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Women's Wellness: The next frontier in functional drinks

Women are revolutionizing functional beverages as both the core consumer and the creator, pushing the industry to move beyond generic “better-for-you” claims toward precise, evidence-based solutions. They increasingly expect drinks to support their specific needs like hormone balance, energy, mood, gut health, and sleep, while delivering on transparency, taste, and clean labels.​

With women influencing a significant share of discretionary spending, this shift is turning women’s wellness into one of the most dynamic, fast-evolving segments in functional beverages. Brands that pair science-backed ingredients with life-stage targeting and compelling flavor experiences are best positioned to earn long-term trust and loyalty.

Ready to dive deeper into this new frontier? Read on for three in-depth articles that unpack the consumer trends, ingredient strategies, and life-stage insights reshaping women’s functional beverages—and what they mean for your next launch.

02-Half-of-women-are-dissatisfied_Where Women's Health Meets Functional Beverages: Trends, Ingredients and Innovation

Women are powerful drivers of wellness demand in beverages, yet 50% report dissatisfaction with the options currently available. Their growing influence is pushing beverage brands to rethink how drinks can fit into their daily routines.

Explore the trends shaping this market, from hormonal balance and gut health to beauty-from-within and clean labels.

Learn More

wns wellnessWomen's Wellness by Life Stage: Tailoring Functional Drinks for Every Chapter

Women's wellness is a dynamic journey, from adolescence to post-menopause.

Dive into the future of functional beverages for women: intentional, life-stage–tailored formulations designed to hit key areas like hormonal balance, bone health, and energy management, and learn how you can connect authentically with the right science and positioning.

Learn More

02-Adaptogens-for-Womens-HealthAdaptogenic Ingredients Transforming Women's Wellness Drinks

Female consumers are increasingly looking for holistic wellness solutions that address their unique physiological needs without relying on pharmaceuticals. Adaptogen drinks offer targeted benefits that resonate with health-conscious women seeking natural, functional solutions.   

Learn More

Ready to launch the next wave of women’s functional beverages?

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BevS Advantage

OUR NETWORK

Global Market Access

Access to the global market gives us multiple options for procuring your ingredients and packaging, even in the face of challenging freight and supply chain environments.

Unsurpassed Network

Access to multiple suppliers enables us to provide competitive options and uninterrupted supply assurance, which is not the case from single-source suppliers, building flexibility and redundancy into your supply chain.

Purchasing Efficiencies

Our long-standing supplier partnerships and procurement volume allow us to provide supply assurance and stability along with competitive pricing.

OUR EXPERTISE

Strategic Sourcing

As market conditions or your needs change, we adjust your procurement strategy accordingly. By tapping into our global network of qualified suppliers, we keep your business agile and flexible when prices and demand rise and fall.

360-Degree Approach

Staying too focused on unit price can lead to supply chain complexity, risk, and ironically, a higher overall spend. It's important to tackle cost from all angles – quality, vendor consolidation, product substitutions, supply assurance, market history, logistics, and vendor performance to name just a few. With our 360-degree approach, unit price becomes one part of a much larger solution.

Expert Analysis

Our customers can leverage our market insights for proactive, informed decisions that will help mitigate risk and give you a competitive advantage.

OUR TEAM OF SPECIALISTS

Deep Bench Strength

When you work with BevSource, you gain access to 70+ seasoned beverage professionals with the experience, expertise, and insights you need to anticipate and navigate supply chain challenges, take advantage of growth opportunities, and stay nimble in the competitive beverage market.

Subject Matter Experts

We support our customers with a team of subject matter experts that provide you with the tools you need to win in a highly competitive industry. Whether it’s ingredient purchasing, packaging, beverage formulation, or manufacturing, we simplify the process and present you with options and solutions.

Formulation Specialists

During volatile markets, our formulation specialists can collaborate with our sourcing team to identify opportunities for ingredient swaps that lower costs, solve supply gaps and still deliver the same level of taste and functionality. We can even help create and source a custom premix that delivers procurement and manufacturing efficiencies as well as creates additional IP and formula protection.